Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Adidas opens soccer viewing lounge in Toronto

Athletic footwear company Adidas Canada has begun a soccer-themed promotion in Toronto. The company has established a temporary branded viewing lounge and retail store called The Base in association with soccer specialty store In2Sports. From June 4 to July 31, consumers will be able to watch Euro 2016 and Copa100 games on a 16-by-9-foot screen. The 2,200 square-foot space includes stadium-style seating for 40 people. The retail store will carry a range of Adidas products including Mercury Pack soccer boots.

« Back Next »

Related stories Comments