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Wall Street Journal readies Canadian campaign
The Wall Street Journal of New York is preparing its first dedicated marketing campaign in Canada. The campaign, developed by The&Partnership of Toronto, will begin in the fall and will include digital creative and content aimed primarily at business professionals. The effort will also include participation in various events nationally. The&Partnership has been the global agency of record for The Wall Street Journal since 2014.
"Canada is known for its global leadership across so many important industries, from financial services to biotech to energy and beyond," said Suzi Watford, chief marketing officer at parent company Dow Jones. "We see a tremendous opportunity for The Journal to further engage Canada's business leaders and to help fuel their ambitions. The&Partnership's modern approach to communications has helped propel our business forward in the US in new and innovative ways, and we're looking forward to doing the same in Canada."