Eva's Initiatives for Homeless Youth conducts campaign
Toronto-based Eva's Initiatives for Homeless Youth has begun an out-of-home advertising campaign intended to raise awareness of its work to prevent and reduce youth homelessness. Developed by Cieslok Media of Toronto, the campaign consists of digital billboard advertising in the city. The creative also promotes the organization's fundraising efforts.
"We're excited about sharing the message that youth homelessness can be prevented," said Alanna Scott, director of development and campaigns at Eva's. "We all need to know more about the resilience of young people experiencing homelessness and what we all can do to support and help."