Disney conducts Finding Dory promotion
Toronto-based Walt Disney Studios Motion Pictures Canada is conducting an experiential marketing initiative in support of the June 17 release of its film Finding Dory. The promotion makes use of a branded vehicle outfitted with digital screens designed to make it resemble a fish tank. The screens display characters from the film swimming in the water. The presentation also includes an octopus character that will take photographs of passers-by and email the image to the consumer. The traveling promotion began last week with stops in Ottawa and Montreal. The vehicle will spend this week in Toronto.