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Cossette introduces healthcare practice

Cossette has launched a new practice called Cossette Health that will focus on the healthcare sector. The national initiative will operate at all of the agency's Canadian offices and in Chicago.

The practice is headed by managing director John Reeves, a medical doctor who was most recently the founder and managing partner of consulting firm Liberate. Prior to that, he was managine partner at Kyp Canada and global digital director at McCann Healthcare Worldwide. Reeves has also worked at Infinet Communications and Elsevier Interactive Solutions.

Joe Dee has joined Cossette Health as head of product and technology. He was most recently vice-president of product and technology strategy at Cossette, as well as managing director of the agency's Cossette Lab initiative. Dee has also previously worked at Klick, Critical Mass, Organic and Infinet.

"The healthcare industry is ready for the digital expertise and innovative services our team offers," said Melanie Dunn, president and CEO of Cossette Canada. "It requires a unique service like Cossette Health to build persuasive communication helping healthcare organizations stay ahead of the curve and connect with their complex audiences in meaningful ways."

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