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Smart Canada sponsors Pride Toronto

Mercedes-Benz Canada has signed-on as a sponsor of Pride Toronto for a fourth year in the name of its Smart brand. Smart will be the official automotive sponsor of the event. The sponsorship includes brand exposure during the three-day festival and parade that will conclude the month-long event from July 1 to 3. A 2016 Smart Fortwo cabriolet will take part in the parade and be on display at the festival's headquarters in downtown Toronto. Consumers will be invited to share photographs from the brand's booth via social media. For each photo shared with the campaign's hashtag, Smart will donate one dollar to Pride Toronto. Consumers who submit photographs will also be entered into a draw for various prizes.

"Smart Canada is incredibly proud to be once again supporting Pride Toronto in 2016," said Brian Fulton, president and CEO of Mercedes-Benz Canada. "The event is driven by passion to push boundaries, explore identities, and assert priorities, all while having a lot of fun. This is a global initiative, with visitors coming to Toronto from all over the world, allowing Smart to share its scope of vision as a global leader in urban mobility. Smart Canada is very excited to be involved in an  event that embodies the enduring spirit that pervades this unique brand."

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