Postmedia signs video ad deal with SlimCut Media
Postmedia Network of Toronto has signed an agreement with online advertising company SlimCut Media to provide video advertising on its properties, including the National Post, Vancouver Sun, The Province, Calgary Herald, Edmonton Journal, Regina Leader-Post, Saskatoon Star-Phoenix, Windsor Star, Ottawa Citizen and Montreal Gazette.
"We are thrilled to work with SlimCut's outstream video solutions on select properties across our network," said Tony Patel, vice-president of monetization and programmatic trading at Postmedia. "Our advertisers are increasingly interested in running video natively in-content on our properties. SlimCut's customized outstream technology has allowed us to add more video inventory in our ad stack while making sure that the yield is optimized in real time."