MacLaren McCann becomes McCann Canada
Toronto-based MacLaren McCann has changed its name to McCann Canada. The new name is being accompanied by a new brand identity intended to better represent recent changes in the agency and to more closely align the firm with its parent company McCann Worldgroup. The rebranding also includes a new website at <http://www.mccann.ca>.
"With the globalization of agency networks and the compression of real-time connectivity in every facet of our industry, agency brands are more closely united than ever before," said David Leonard, CEO of McCann Canada. "Across many markets throughout our global network system, the consolidation and focus on the McCann brand signifies a renewed commitment to the valued clients we serve, and the markets where we operate. The simplified branding also signals a closer integration with our network through all that McCann Worldgroup companies have to offer clients."