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Salad King conducts 25th anniversary campaign

Toronto-based Thai restaurant Salad King has begun a year-long marketing campaign to coincide with its 25th anniversary. Developed by The Siren Group of Toronto, the initiative makes use of a new 25th anniversary logo, along with social media activities, a redesigned website at <http://www.saladking.com>, point-of-purchase materials, branded merchandise and public relations. The effort will feature a component called "25 Days of Salad King" which will take place from Aug. 24 to Sept. 18. During this time, the campaign will also include the use of a branded food truck, contest elements and a special event on Sept. 22. The social media component consists of posts about restaurant staff and customers on Facebook, Twitter and Instagram. The logo, website, branded t-shirts and truck wrap were designed by Office Bureau. ShinzoMedia constructed and applied the wrap.

"Salad King's 25th anniversary celebration is simply about saying thanks to all the people that have touched us over the past 25 years," said Alan Liu, managing director of Salad King.

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