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Yield debuts new digital branding service

Toronto-based Yield has introduced a new digital branding service aimed a small and medium-sized businesses. Called "6 Degrees of Getting to Yes," the service focuses on business-to-business digital marketing communications delivered at a fixed price and within a specific time frame. Two of the agency's clients have been using the service in advance of the official launch this week. The first campaigns by new clients using the service are expected to begin in the fall.

"The offering starts with a well-articulated digital presentation of the brand story," said Brad Usherwood, head of strategy at Yield. "Then we show how the brand lives in every digital touch point, from a responsive website that becomes a virtual sales person, to building follower networks in social channels, to using thought leadership in multiple dimensions, to building 'share of wallet' through e-communications, and finally how to close the sale with a powerful pitch deck. The value in this idea is not in one channel but understanding how a brand thrives in the omni-channel universe."

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