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Saint Lucia conducts Canadian campaign

Caribbean island national Saint Lucia has begun a social media promotion in Canada called "Unlock Saint Lucia." The initiative, which will run until Aug. 31, invites consumers to submit photographs of "their perfect Saint Lucia getaway," via Instagram, Twitter of Facebook. When a minimum of 25 images are shared per week, one of seven special deals will be made available at <http://www.stlucia.org/st-lucia-rocks> for a limited time. Each deal is aimed at Canadian travelers visiting Saint Lucia. They include offers such free beach-side massages, volcano tours, mud baths and other attractions.

"Summer in Saint Lucia is full of adventure and packed with value," said Tracey Warner Arnold, deputy director of tourism at the Saint Lucia Tourist Board. "Special savings on tours and attractions found only in Saint Lucia are the perfect complement to summer vacations for both couples and families."

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