Sport Chek releases Manifesto video
As part of its ongoing advertising campaign tied to the 2016 Rio Olympic Games, sports equipment retailer Sport Chek has begun releases a new series of online videos depicting athletes facing adversity. The first of these, called "Manifesto," was released last week. Additional videos will be released through the games, including four executions created in real-time from footage of the Rio games, produced in association with CBC. The videos will be optimized for viewing on mobile devices and supported with social media activities. The campaign was developed by TBWA.