Bell Canada renews Canadian Olympic Committee sponsorship
Bell Canada has renewed its sponsorship of the Canadian Olympic Committee through to 2024. Bell has been a sponsor of the organization since 1999. As part of the agreement, Bell and the COC will re-launch an enhanced Bell Athletes Connect program that will provide equipment to approximately 1,200 Canadian athletes, along with a smartphone from Samsung Canada. Bell also operates an online service called the Bell Olympic Club through the COC website. The COC will also continue to participate in Bell's mental health awareness initiatives.
"Canada's Olympic athletes work incredibly hard to represent our country on the international stage and Bell is very proud to support them through our long-standing partnership with the Canadian Olympic Committee, Bell Athletes Connect and our ongoing collaboration to promote mental health," said George Cope, president and CEO of Bell Canada.