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Subway introduces new branding

Sandwich chain Subway Restaurants has debuted a new logo intended to appear more "bold and confident," according to the company. The new branding is particularly intended to be well-adapted to digital use, with a smaller footprint and more vibrant colours. According to the chain, the arrows in the logo symbolizes the choices the restaurant offers to its customers. The new logo and other branding materials will roll out to all Subway restaurants and communications beginning early next year.

"We are on an exciting journey to meet the changing tastes of our guests," said Suzanne Greco, president and CEO of Subway. "The Subway brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage."

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