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Firma undertakes rebranding

Toronto-based payment and currency services provider Firma has undertaken a rebranding initiative. The new branding is intended to emphasize to small businesses the simplicity of using the company's services to conduct international transactions. The effort includes a digital advertising campaign and a redesigned website at <http://www.firmafx.ca>.

"We believe business across borders can be less complex," said Dave Dominy, CEO of Firma. "By considering the value of hedging currency, small business owners can reduce risk and be able to focus on growing their business. That's where we come in. Firma specialists are passionate about small businesses, and the company understands what it takes to make them succeed. The Firma team works tirelessly to ensure that they understand what their clients' individual currency needs are, and how they can help them compete on a global stage."

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