Bombardier Recreational Products renews NASCAR sponsorship
Bombardier Recreational Products has renewed its sponsorship agreement with the GoFAS No.32 NASCAR Sprint Cup series racing team for an additional two years in the name of its Can-Am brand. Can-Am will sponsor the team during 36 races, 13 as primary sponsor. The sponsorship includes four title races: the Can-Am Duel at Daytona, the Can-Am 500 in Phoenix, the Can-Am 200 in Toronto and Les 50 tours Can-Am in Trois-Rivières.
"BRP's successful experience to date on the NASCAR circuit in 2016 has been an important asset in our North American growth plan for the Can-Am brand," said Anne Bélec, senior vice-president of global brand communications the company. "It has helped the brand gain greater visibility through NASCAR's millions of North American spectators annually, and get closer to our consumers and their riding communities."