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HSBC Canada Sevens hires two agencies

Indoor rugby sevens tournament HSBC Canada Sevens has retained Will Creative and Torque Strategies of Vancouver to develop advertising campaigns for two upcoming events: the HSBC Canada Sevens Men's tournament in Vancouver in March 2017 and the HSBC Canada Women's Sevens tournament in Victoria in May 2017.

"This partnership is an exciting evolution for the HSBC Canada Sevens as we anticipate being able to tap into Will's incredible creative talents to help us fully leverage both the post-Rio excitement for the sport of Sevens Rugby as well as the memories of the men's and women's massively successful tournaments in 2016," said Bill Cooper, CEO of HSBC Canada Sevens.

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