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Digital AdLab readies new training program for NABS

Digital AdLab, a Toronto-based provider of career training, has begun a new initiative in association with the DoubleClick division of Google called the "Digital Advertising Accelerator Bootcamp." The effort, which is being conducted to benefit the National Advertising Benevolent Society, is intended to provide digital skills training to advertising industry professionals seeking to re-enter the job market or advance their careers. It will provide an overview of digital advertising fundamentals, advertising technology, programmatic buying and other topics. The single-day program will begin this month in Halifax. The initiative has a website at <https://www.digitaladlab.org/events>.

"Digital has had a profound impact on the marketplace and we recognize the importance not only in training those entering the market,but also those who have been in the industry and have perhaps been displaced by the impact of digital," said Raymond Reid, CEO of Digital AdLab. "We believe that the opportunity to train experienced media professionals in digital is a benefit to the overall industry."

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