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Dynamic Outdoor expands inventory

Toronto-based out-of-home media company Dynamic Outdoor has expanded its inventory into Calgary with the installation of a 12-by-24-foot digital billboard at the intersection of 32nd Ave. NE and 34th St. The new display is part of a larger inventory expansion that will include additional new faces in Calgary and a new double-sided 14-by-48-foot billboard in Toronto along side the Gardiner Expressway at Parklawn Rd. This installation will go into operation on Sept. 5. According to the company, it will be the highest resolution digital billboard along the highway.

"I'm extremely proud of our development team and excited to introduce these new faces into the Dynamic inventory," said Brandon Newman, president of Dynamic. "The new Calgary inventory provides us the opportunity to extend our geographic distribution of digital faces in the two main markets of Alberta, and increases Dynamic's total national offering to well over two million daily impressions in five major markets. With the addition of the new Gardiner location in Toronto and the expansion in Calgary, we have firmly cemented ourselves as a dominant player in the digital out-of- home sector."

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