Mount Pleasant Group begins Not Yet campaign
Toronto-based cemetery and funeral service provider Mount Pleasant Group has begun an advertising campaign called "Not Yet." Developed by Union of Toronto, the campaign consists of a series of animated short videos that use humour to present advice on staying alive. The creative demonstrates ways to survive potentially deadly situations and uses the tagline, "We don't want you to die, at least not yet." The year-long campaign will include a total of ten videos. as well as a website at <http://www.not-yet.ca>, native advertising, pre-roll ads and print ads.
"Most people think funeral planning is much more daunting than it actually is," said Lance Martin, executive creative director at Union. "With this campaign, we wanted to shift the focus to the positive, celebrating life, while encouraging dialogue on the importance of pre-planning in a light-hearted way."