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Ackroo debuts mobile loyalty program service

Ottawa-based gift card and loyalty processing company Ackroo has released a new mobile application service. The service allows the company's clients to offer branded mobile applications for gift card and loyalty programs. Consumers using the application will be able to register for these programs, fund or redeem gift cards and loyalty points, check their balances, find retail locations and make support requests. The mobile service is also integrated into Ackroo's web-based gift card and loyalty program management system. Future updates to the application will allow consumers to use their mobile devices with eligible debit and credit card terminals, among other features.

"This product enhancement is a transformational step forward for Ackroo," said Steve Levely, CEO of Ackroo. "Our customers are now pushing for us to deploy a mobile solution as a complement to our physical and virtual card offerings. We have also seen many of our competitors evolve their product with mobile and in an effort to remain competitive, it was time to make this critical enhancement.  Mobile applications branded to the merchant encourage brand engagement, replaces hard and virtual cards for mobile users, and allows for merchant specific content to be pushed to the customer, such as campaign and promotional rewards."

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