LowestRates.ca begins awareness campaign
Toronto-based financial technology company LowestRates.ca has begun a new advertising campaign that encourages consumers to consider alternatives to banks or insurance companies for services such as mortgages, insurance and credit cards. The campaign is intended to raise awareness of the brand, particularly with millennial-aged consumers. The effort depicts the website as a "smarter, faster and better way" to make financial decisions.
The initiative consists of night-time out-of-home projections in downtown Toronto, transit advertising in the Greater Toronto Area, and with a series of online videos. Additional elements include online advertising and commercials on radio and streaming audio services. The creative depicts consumers focusing too much on small decisions and not enough on big decisions. The campaign was developed by Dentsu Bos, with public relations from NorthPR and media planning and buying by Dentsu Media.