Playtex conducts Play On sports promotion
Edgewell Personal Care has begun a promotion for its Playtex Sport brand intended to support the participation of girls in high school sports programs. The effort, called "Playtex Play On Canada," will provide grants for girls' high school sports teams nationally to help defray costs such as participation fees, uniforms and transportation. Potential participants can apply for grants of up to $5,000 per team online at <http://www.playtexplayon.ca> until Oct. 31. The initiative also includes social media activities.
"We need to celebrate and encourage Canadian girls who are participating in sports," said Jill MacKinnon, brand manager for Playtex Sport. "They should feel like they're getting as much support as their male classmates. Playtex Sport is committed to keeping girls in the game. The 'Playtex Play On Canada Grant' program is an extension of that commitment."