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Centraide breaks Montreal campaign

Charitable organization Centraide of Greater Montreal has begun a new communications and marketing campaign using the tagline, "Poverty has consequences." The campaign, developed pro bono by Lg2 of Montreal, is intended to support the organization's upcoming fundraising initiative at the end of the month. The television and radio commercials are intended to remind consumers of the daily challenges faced by people in need. The effort also includes magazine and newspaper ads, as well as billboards and digital panels, online ads and social media activities. The campaign will run in the Montreal area until the end of the year.

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