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Belairdirect breaks new campaign

Insurance company Belairdirect has begun a new advertising campaign called "Honk, Honk." Developed by Sid Lee of Toronto, the national campaign consists of a 30-second television commercial accompanied by a 15-second online video pre-roll version. The creative depicts the company's medieval knight spokescharacter saving the driver of a crashed carriage from a 500 potato increase in their insurance rate. The effort promotes the company's policy of not increasing premiums for a customer's first at-fault car accident. The campaign will run until the end of November. Media work was handled by PHD of Montreal.

"Our new accident forgiveness campaign is the next iteration of our 'set in medieval times' platform," said Martine Bouthillier, marketing manager at Belairdirect. "Anticipating what matters most to customers, the campaign is just a reminder that we offer products to simplify their lives in unforeseen events."

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