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Choice Hotels breaks online campaign

Choice Hotels Canada has begun a content marketing campaign using the theme, "You Always Have a Choice." Developed by Braque of Montreal in collaboration with Toronto-based Fifth Story, the campaign consists of online videos and photographs intended for distribution through social media services. Various executions are aimed at specific categories of consumer, including business travelers, families on trips and visitors from out of town. The campaign also makes use of paid social media promotion, online video advertising and influencer relations. Choice Hotels Canada operates 325 properties under the brands Comfort, Quality and Econo Lodge.

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