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Rogers begins World Cup of Hockey campaign

Rogers Communications has begun an advertising campaign promoting its upcoming broadcast of the 2016 World Cup of Hockey tournament on specialty television channel Sportsnet. The campaign includes digital, print, television and radio advertising, as well as social media activities and experiential promotions in downtown Toronto and a retail component.

The brand campaign will also include an augmented reality experience at Union Station and the Scotiabank Fan Village which will allow consumers to interact with players. Rogers will also conduct a virtual reality promotion in association with Samsung to deliver VR content to consumers during the tournament. These presentations will be available at the Fan Hub, university campuses and retail locations.

"We're committed to connecting fans to their love of the game through exclusive access and innovative experiences," said Dale Hooper, chief brand officer at Rogers. "From virtual and augmented reality in our Fan Hub to our TTC installations and integrated broadcasts, we are delivering content and activations in ways that will help fans enjoy an immersive tournament experience."

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