Nutella begins personalized label promotion
Italian food company Ferrero has begun a Canadian promotion for its Nutella brand. During the national promotion, consumers who buy specially-marked packages of Nutella will receive an identification number that can be entered online at <http://www.nutella.ca> to receive a personalized label displaying their name. This is the first time this campaign has been conducted in Canada. It will run until March 2017.
"The Nutella Personalized Label program has been hugely successful around the world, and we are delighted to bring this much-loved program to Canadian fans of Nutella," said Maureen Romansky, group brand manager for Nutella. "Nutella personalized labels are about thanking loyal fans of Nutella and giving them the opportunity to connect with the brand in a fun and memorable way."