Air Canada conducts Toronto Stopover campaign
Air Canada has begun a digital campaign promoting its Toronto Stopover Program, which offers eligible consumers a free stopover in the city in association with Tourism Toronto. Developed by J. Walter Thompson, the initiative consists of a two-minute online video depicting real passengers experiencing such a visit. A 30-second pre-roll version of the ad has also been produced. The campaign, which will run until the end of November, is aimed primarily at the United States market. It is being conducted via Facebook and Twitter, along with collateral digital materials.