McDonald's releases new television commercial
McDonald's Canada has released a 30-second television commercial promoting a new breakfast menu item called the Zesty BLT More-ning McWrap. Developed by Cossette, the ad depicts a man, awakened by a crying baby next door, walking to a McDonald's to buy a McWrap, which he delivers to the mother of the child. The ad ends with the copy, "A great breakfast can get you through any morning. Have a great morning with the new Zesty BLT More-ning McWrap." The campaign began its national roll-out on Sept. 20 in English and French. It will be supported by social media activities.