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ICA debuts rebranding work

The Toronto-based Institute of Communication Agencies has undertaken a rebranding initiative for the organization. The assignment is being handled by Sid Lee. The new brand identity is intended to more clearly define and unify the activities of the ICA. Its elements include a new wordmark and typography, as well as the adoption of the tagline, "By ICA" at the end of initiatives such as Client of the Year, Future Flash, Ad Women of Toronto, Next Generation Day, AgencySearch.ca and FFWD Advertising and Marketing Week.

"We wanted to unify the ICA brand with a visual mark that is clear, simple and easily recognizable across all the ICA initiatives and the individual sub brands identities," said Penny Stevens, board chair of the institute. "This visual consistency and coherence across all initiatives signals to members and the industry the ICA quality assurance. The board was instrumental in recognizing an opportunity to create a strong and unified message to mark the ICA's new vision and direction, and our member Sid Lee has done an outstanding job that will help propel us into our next phase."

The Institute of Communication Agencies is a business association representing Canadian communication and advertising agencies.

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