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Smoke's Poutinerie hires Rack & Pinion

Toronto-based fast food chain Smoke's Poutinerie has retained Rack & Pinion Creative, also based in Toronto, as its creative agency of record. The assignment includes digital initiatives, web development, photography and video content creation.

"After learning more about Rack & Pinion's reputation and creative excellence, we were confident this partnership will strengthen our growing profile, given the agency's integrated approach and proven success in producing creative content," said Paula Stephenson, director of marketing at Smoke's Poutinerie. "Rack & Pinion has a clear understanding of our brand identity and we believe their expertise will help propel our business forward."

Rack & Pinion has previously worked with food-related clients including Bento Sushi, BioSteel and Extreme Pita.

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