Influenster expands into Canada
New York-based product discovery and review company Influenster has expanded its operations into Canada with the opening of an office in Toronto. This is the company's first international expansion. The company specializes in forming connections between clients and relevant consumer groups in order to create online reviews and other forms of user-generated content. Its clients include Unilever, Procter & Gamble, L'Oréal, LVMH and Nestlé. The Toronto office will focus on offering this service in the Canadian market. It will be headed by Trey Geiger, director of business development.
"International expansion has always been a long-term goal of Influenster," said Geiger. "As the first hire of Influenster’s Toronto office, I'll be fostering strong ties with Canadian brands as well as deepening existing relationships with our clients. We plan to work closely with our team at the headquarters to create an exchange of ideas and innovation between New York's tech boom and Toronto's burgeoning tech scene."