Clear Channel launches tower displays in Toronto
Clear Channel Canada has officially launched a new out-of-home advertising installation at Yonge-Dundas Square in Toronto. The tower structure is located above the CF Eaton Centre shopping mall and consists of two 90-foot-high by 45-foot-wide digital screens. According to the company, the 8,100 square-feet of display area is the equivalent of approximately 41 billboards. Advertisers can make use of both screens or one only. The company will also offer combination sales with its other advertising displays around the square. The first clients to make use of the installation include Spotify, Belairdirect, H&M, HP Canada, IA Financial Group, Nordstrom and Vitaminwater.