Warner Bros. conducts The Accountant promotion in Toronto
Warner Bros. Pictures Canada has begun a promotion in Toronto for the upcoming release of its film The Accountant. The promotion takes the form of a mobile "escape room" built into a trailer. From Oct. 4 to 6, consumers can enter the trailer at Yonge-Dundas Square. They will then have eight minutes to follow a series of clues and decipher a code to open a safe containing $5,000. Those who succeed will be entered into a draw to win the money. The campaign was developed by LexPR. Supporting digital and social media elements were created by Your Brand Integrated Marketing Communications. The Accountant will be released on Oct. 14.