TVA conducts out-of-home campaign in Montreal
Élixir Marketing Olfactif of Montreal has begun a joint initiative with Quebecor Media Group to create a transit shelter advertising campaign incorporating visual elements and scent. According to the companies, this is the first effort of its kind in the Montreal area. The creative promotes TVA cooking competition show La Relève. The shelters are equipped to release a strawberry cake fragrance to augment the visual element of the ad. The campaign will run until Oct. 23 in bus shelters adjacent to Rosemont metro station.