Volkswagen breaks Find the Weather You Want campaign
Volkswagen Canada has begun an advertising campaign promoting its 2017 Golf Alltrack and Golf SportWagen. The campaign, developed by DDB Canada, focuses on the vehicles' abilities to handle poor weather conditions due to their all-wheel drive systems. Called "Find the Weather You Want," the campaign consists of television advertising, online video pre-roll ads, digital advertising, social media activities and dealership executions. The creative encourages consumers to book a test drive during bad weather to experience the performance of the vehicles. The campaign will run until the end of the year. Media planning and buying are being conducted by MediaCom.
"Whether it's chasing a little sunshine on a dreary day, or freshly fallen snow with your skis and snowboards in tow, the Golf SportWagen with all-wheel drive can help people live life to the fullest," said Rob Sturch, creative director at DDB Canada. "Our challenge was to bring attention to the availability of 4Motion all-wheel drive in the SportWagen, while creating awareness of how this technology can enhance Canadian drivers' lives."