Tim Hortons renews That's Hockey sponsorship
Tim Hortons has renewed its title sponsorship of the TSN television program That's Hockey. The show specializes in daily hockey news and information. In addition to the title sponsorship, the agreement includes a daily segment called Timbit Tidbits, weekly sponsorship of the show's Post2Post segment, the placement of a branded mug on the anchor desk, and additional digital and social media executions. Also, co-branded trivia segments will run on screens in Tim Hortons locations nationally. TSN is a division of Bell Media.
"Hockey is at the core of the Tim Hortons brand, making this partnership with TSN a natural fit," said Sami Siddiqui, president of Tim Hortons Canada. "We are proud of the role we play in supporting hockey across Canada and are excited to be able to help bring the game's most memorable moments to screens across the country."