McSweeney's to sponsor WHL
McSweeney's Premium Jerky has signed a sponsorship agreement with the Western Hockey League, becoming the official meat snack of the league. The sponsorship will include sampling programs and contests through the season. McSweeney's is a subsidiary of Direct Plus Food Group.
"We're excited to enter into a sponsorship relationship with the Western Hockey League based on our mutual appreciation and support for the game of hockey and for grass root hockey fans across this great nation," said Kylie Landry, brand manager for McSweeney's. "We focus on producing the best tasting meat snacks worthy of those real Canadian 'friend-sharing' moments. As a hockey league, the WHL presents such high caliber hockey that it too brings together friends to share in a real Canadian experience. We believe that together, we'll be able to make this real, grassroots Canadian experience even better."