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RBC introduces new loyalty program app

Toronto-based RBC has released a new loyalty program mobile application called the RBC Rewards App. The program, available for Android and Apple devices, allows users to track their accumulated loyalty points and browse the products and services for which they can be redeemed. Users can also search for and book flights, hotels and car rentals using a combination of points and cash, or buy Apple and Best Buy products with points and cash. Users can also receive offers and product recommendations based on their interests.

"The RBC Rewards App will allow clients to experience and interact with RBC Rewards in a whole new way," said Athena Varmazis, vice-president of global loyalty program and rewards at RBC. "With the app, our clients will now have the functionality of the online Rewards platform, from tracking existing and pending points activity to browsing and redeeming for travel, merchandise and more while they're on the go."

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