HomeStars begins You Got This campaign
Online home improvement recommendation service HomeStars has begun its first advertising campaign. Called "You Got This," the campaign is aimed primarily at homeowners facing unexpected home repairs. It consists of digital and print advertising, supported by the company's recently-redesigned website. The executions include category-specific digital display and Facebook ads, in addition to print advertising in HOSS magazine. The campaign was developed by independent creative directors Catherine Baird and Julie Stolberg.
"This is a milestone year for us and although we've continued to grow as leaders in the space, we wanted to take it to the next level," said Nancy Peterson, CEO of HomeStars. "We love the campaign concept, reassuring homeowners that no matter what they're dealing with, when you search on HomeStars, you got this."