Kia conducts Red Cube promotion in Toronto
Mississauga-based automaker Kia Canada has brought its ongoing touring promotion called the "Red Cube" to Toronto. From Oct. 15 to 16, the 30-by-30-foot cube will be located at Yonge-Dundas Square. The cube incorporates four 10-foot LED screens that display interactive branded art works. The focus of the creative is on the brand's design and quality, particularly with regards to the Kia Soul, Sportage and Forte. The promotion, which has already visited Vancouver and Montreal, was developed by Innocean Worldwide Canada. The cube will continue to appear in Kia advertising and at special events into 2017.
"Kia has the 'Power to Surprise' and continues to win awards for its world-class, designs and quality," said Steven Carter, director of marketing at Kia Canada. "The Red Cube is an ideal platform to showcase our many achievements to date and continued commitment to designing and manufacturing quality vehicles for Canadian families."