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Ackroo, IQ724 form joint marketing agreement

Ottawa-based loyalty program services provider Ackroo has formed an agreement with IQ724 of Montreal, a company specializing in mobile payments, couponing and digital marketing. Through this agreement, the two companies will jointly offer their services to merchants in North America. Ackroo will provide its gift card and loyalty products to IQ724 clients, while IQ724 will offer its marketing services to Ackroo clients. The two firms will also pursue new joint business. IQ724 is a subsidiary of Mobi724 Global Solutions.

"Ackroo will provide a much-desired expansion of our digital marketing, enterprise level loyalty solutions outside of Quebec, while at the same time offering IQ724 gift card, mobile and e-com offerings to us in Quebec," said Daniel Tardif, president of IQ724. "Our geographical and technological strengths complement each other perfectly."

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