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MyPakage Apparel hires Kwittken

Vancouver-based men's apparel company MyPakage Apparel has retained Kwittken of Toronto as its North American communications agency of record. The assignment includes ongoing communications and strategy advice for the underwear brand in Canada and the United States.

"We conducted an agency search to find a partner who could take our brand visibility and recognition to the next level across North America," said Jim Bailey, vice-president of sales and marketing at MyPakage. "Kwittken was the clear winner with creative, breakthrough ideas that capture our brand personality and will take us from the lifestyle blogs and fashion pages to the newsfeeds of our consumer audience."

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