Clarks conducts mashup promotion
UK-based footwear company Clarks recently conducted a promotion supporting its Trigenic line of shoes. The campaign, called "Clarks Mashup," was developed by High Road of Toronto. It consisted of art installations created by a Toronto-based blacksmith, a DJ, a glassblower, a light designer and a woodworker, each "inspired" by the Trigenic Flex shoe. Each work became part of a content series involving fashion bloggers from Sidewalk Hustle, Jetset Justine and Christian Confidential. The art works were unveiled at an event in Toronto called the "Clarks Mashup Crawl" on Sept. 28.