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Fuse Marketing Group debuts Fuse Live

Fuse Marketing Group of Toronto has launched a new division called Fuse Live that will specialize in experiential marketing and digital content production, with a particular focus on live experiences. The new division represents a merger of the agency's existing experiential and social media practices.

"The basic principle of Fuse Live is simple," said Nicole Gallucci, partner at Fuse. "A consumer experience offers brands an amazing opportunity to engage and interact with consumers. However, they tend to be one-off efforts with a minimal amount of social amplification. While this has been effective to date, we know we can do better by extending the brand impact over a longer period and to a wider audience."

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