Intact Insurance conducts hockey promotion in Montreal
Intact Insurance of Toronto has begun an out-of-home campaign in Montreal in association with RDS. The campaign is timed to coincide with the start of the 2016-2017 hockey season. The execution, located near the Bell Centre arena, is designed to resemble a hockey rink. An interactive element of the creative creates the appearance that the ice is cracking as pedestrians walk over it. The campaign was developed by Bell Media and PHD, with projection support from Blvd. The initiative will run until Nov. 13.