American Express becomes sponsor of Billy Bishop airport
American Express Canada has signed a sponsorship agreement with Billy Bishop Toronto City Airport. Through this sponsorship, the company will provide travelers with free Wi-Fi access at the airport terminal. This will be accompanied by an advertising campaign at the terminal conducted in association with Clear Channel Canada. This will include digital, video and traditional media through the airport promoting the American Express Gold Rewards Card. American Express is the first sponsor of the terminal.
"Amex is simply a perfect fit for the terminal at Billy Bishop," said Adam Butterworth, president of Clear Channel Canada. "The airport offers a highly valuable audience, in an exclusive environment and in the right frame of mind".