OnDeck Canada retains Casacom
OnDeck Canada, a company specializing in online small business lending services, has hired Casacom of Toronto to manage its Canadian communications initiatives. The national assignment includes media relations, speaking engagements, events, local business relations and educational activities aimed at small business owners.
"We are thrilled to be partnering with an innovative company like OnDeck to help them reach the small business owners who have an opportunity to benefit greatly from their personalized, customized approach to online lending," said Suzanne Rappaport, vice-president of strategy at Casacom Toronto. "As a small business that’s experienced significant growth ourselves, we feel as though we understand and can relate to OnDeck's target audience, positioning us to disseminate their brand story in a meaningful way."