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Dairy Farmers of Canada debut new branding

The Ottawa-based Dairy Farmers of Canada has introduced a new logo for the organization as part of a larger overall rebranding initiative. According to the group. the new logo is intended to be "eye-catching, easier to understand, to create a stronger brand identity and integration, and to leverage the positive relationship farmers have with consumers." It depicts a cow with a maple leaf on its side, standing on a blue field.

"I am very proud to show Canadians the new face of Dairy Farmers of Canada, after months of discussion and consultation," said Caroline Emond, executive director of the organization. "It is exciting for our organization to move into a new era, and vitally important that we continue to evolve as an organization within an innovative and dynamic sector. Today we highlight and celebrate the hard work of our dairy farmers, as well as their great contribution to the overall physical, emotional and economic health of Canadians."

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